Website design for Americas Luxury fitness GYM

BACKGROUND

Club 33 is a training center designed for individuals who want to live a performance driven lifestyle in and outside the gym. Our Client was looking for a Jazzy and Cool looking site which signifies there signature class style. Firstly An interactive prototype was created on Invision and later on converted to Live Website. The focus was not just to creating a stunning website but one that is marketing focused and takes into consideration how users will interact with their website. And allow customers the chance to browse, and get a feel of how the training would be and that was achieved via using intense graphics, stock photography and interactive videos.

Initially Team INOACTIV start working on various mood boards which included stock photography, illustrations, colors and font enhancements compared with previous site. The client was given various options to choose from. A set of basis interactive wireframes using Axure tool were done to create a complete flow of the website and end user Application. The final result was a website that makes use of corporate backgrounds, illustrations, modern typography all layered in a flowing, energetic and vibrant design, without losing sight of its main purpose.

 

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